Mike Whitney and Rosemary Whitney, the principals at CREATIVE STRATEGIES, bring a unique combination of backgrounds, education, and experience to your quest for research, strategy, training, and marketing.

MIKE WHITNEY has thirty-five years of experience in business-to-business selling in capital equipment industries. Mike's successful career has included ownership and presidency of machine tool distributor and importer firms that were consistently profitable under his management Those accomplishments were built on his earlier experiences in sales and marketing management positions in machinery distribution, and as a salesman in the field for machinery distributors and directly for a manufacturer. Mike has an engineering degree from the University of Notre Dame and an MBA in Finance and Economics from Western Michigan University. He received certification from the Advanced Management Studies Program at the Yale University School of Organization and Management, and from Xavier University in Cincinnati from Train the Trainer Programs on How Adults Learn, and on Planning, Designing, and Evaluating Training Programs. Mike has extensive board experience with manufacturers, distributors, associations and non-profit organizations.

Since founding CREATIVE STRATEGIES Mike has helped American, European and Asian companies identify and measure their performance drivers and establish strategies that are based on accurate market information. Mike Whitney writes the bi-monthly "Behind the Numbers" column for Tooling & Production magazine and has been a contributor to Tool Talk, the newsletter of the American Machine Tool Distributors Association. He is a member of the National Association for Business Economics. Mike was a featured speaker at the April 2003 Meeting of the American Machine Tool Distributors, presenting "Using Forecasting for Improved Performance." Since Spring 2004 Mike has presented his ADVANCE sales process workshop to sales forces and sales support teams at manufacturers and distributors nationwide. Click here for details: .

ROSEMARY WHITNEY is a professional research and information specialist with a Masters Degree in Library and Information Science from Dominican University in Chicago. She provides business and marketing intelligence for companies in the United States and overseas. Rosemary is a former librarian with experience in corporate, academic, and public libraries.

Rosemary's published articles include a review of Factiva's products SalesWorks and Comppanies & Executives in the September 2005 issue of Searcher: The Magazine for Database Professionals; "'Work Smart' Customer Prospecting Tips" in the June/July 2001 issue of the American Machine Tool Distributors Association newsletter Tool Talk, "Trade Data Odyssey" in the October 2000 issue of The CyberSkeptic's Guide to Internet Research, "Sales Generation Databases" in the May 2000 issue of Searcher - (online at http://www.infotoday.com/searcher/may00/whitney.htm) and "Looking at Machines: Information Resources for the Machine Tool Industry," the lead article in the November/December 1998 issue of Business Information Alert.