Mike Whitney and Rosemary Whitney, the principals at CREATIVE STRATEGIES, bring a unique combination of backgrounds, education, and experience to your quest for research, strategy, training, and marketing.

MIKE WHITNEY has thirty-five years of experience in business-to-business selling in capital goods industries. Mike's successful career has included ownership and presidency of manufacturing technology distributorships and importing companies. These firms were consistently profitable and had constant year over year profit growth under his management. Mike has had success in all facets of sales and marketing through first-hand experience.

Mike has an engineering degree from the University of Notre Dame, and an MBA in Finance and Economics from Western Michigan University. He earned certification from the Advanced Management Studies Program at the Yale University School of Organization and Management, and from the Xavier University programs on Adult Education and on Planning, Designing, and Evaluating Training Programs. This educational background has led to assignments for the design and presentation of highly successful workforce training in sales, strategy, customer service, and problem solving in the workplace.

Since founding Creative Strategies in 1998 Mike has helped U.S., European, and Asian companies establish their strategies, implement their strategies, and create meaningful performance metrics. He also has been published in Tooling and Production magazine in a regular "Behind the Numbers" economic analysis column and is a frequent contributor to trade journals and industry newsletters. Mike is a member of the National Association of Business Economists and has been a featured speaker on topics related to the field of economics and business development.

ROSEMARY WHITNEY is a research and information specialist with a Masters Degree in Library and Information Science from Dominican University in Chicago. She has experience as a librarian in corporate, academic, and public libraries and as an independent information professional. Rosemary provides business and marketing intelligence for companies in the United States and overseas. Her published articles include reviews of manufacturing and machinery information resources and reviews of database products for customer prospecting. She is a member of the Association of Independent Information Professionals.

The combined talents of Mike and Rosemary Whitney, applied to your strategy and information needs, lead to results you can use in your business today.